AI is a Marketing Tool, Not a Marketing Plan

AI and marketing
AI

By Jacquelyn Elliott

Artificial Intelligence is the topic of conversation as of lately. Many people are turning to AI, such as ChatGPT, to simplify anything from daily tasks to duties in the workplace. 

Enter a writing prompt, and the system will respond with an essay, leading some to believe that AI has the potential to replace a writer’s job altogether. 

We get it; Artificial Intelligence claims to offer a faster, less expensive alternative to solving a business’s communication needs. However, like most things in life, you get what you pay for. 

In most cases, opting for the faster, less expensive route leaves you wishing you invested in the real thing in the long run. While you might think you are saving time and money, it comes at a cost later. 

In this blog, we will explain why AI is simply a marketing tool and not the whole marketing plan.

While AI is Great, You Need Unique and Memorable Content

You are looking towards Artificial Intelligence for an easy way to create original content and a strong marketing strategy for your brand. However, AI spits out information based on an algorithm, making it hard to assume the content it’s creating is unique, let alone that it highlights how your brand differs from your competitors.

A LinkedIn post by MyOutDesk, a virtual assistant company, explains: “One of the biggest downsides of using AI to create content is that it may lack the creativity and originality that humans can bring. AI can only create content based on the data it has been given, and it may not be able to come up with new and innovative ideas on its own.”

AI can provide only an outline for content to which a human must add a sense of creativity and personality. But, a team specializing in communications and branding creates personalized content strategized to ensure your brand stands out from the crowd. 

This leads us to our next point.

Your Content Needs Human Touch

A human emotional connection plays a significant role in marketing your product or services. AI does not have the capability to understand or appeal to human emotion. 

Well-versed in all things tech, MakeUseOf explains, “…AI cannot replace humans, especially as connecting with others is vital for business growth.”

Compared to an algorithm, a branding company is run by people with emotions who specialize in appealing to a target audience.

Additionally, AI is not motivated by a sense of fulfillment in seeing your brand thrive. A marketing team with an emotional connection to your brand is powered by the motivation to see your brand succeed and the competitiveness to see you stand out in the crowd. 

You Need Guaranteed Success

No matter how long AI has been around, the quality of the content it creates cannot be guaranteed and could ultimately waste your time and efforts.

MyOutDesk explains: “The quality of AI-generated content may vary, and it can be challenging to ensure that the content is accurate, grammatically correct, and free of errors. This can lead to wasted resources and a loss of credibility if the content is of poor quality.”

It can be challenging to bounce back from losing credibility to errors that might have slipped through the cracks. 

AI-generated content needs to be proofread by a human. Investing in content from professionals specializing in the field will save you time and money and bring you the results you are looking for now and in the long run. 

You Need Kai Comm

While AI is powered by an algorithm, Kai Communications & Branding Co. welcomes you to 15 years of experience in all things related to business communications and branding. 

Kai Communications & Branding Co. is based in South Florida and successfully serves a national client base. We identify and highlight the key differentiators between our clients and their competition. Through creative writing, Search Engine Optimized (SEO) blog writing, strategized social media plans, email marketing, and more, our clients excel at standing out from the crowd.

Our team is here to tell the world your brand’s story – better than AI ever could. Contact us today to strategize your plan!

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