What is Search Engine Optimization?

What is Search Engine Optimization?

Search Engine Optimization (SEO) is extremely important for every single business website that exists. So, what is search engine optimization anyway? And why is it so important? Let’s dive in.

What is Search Engine Optimization (SEO) for Websites?

SEO is the practice of making your business website rank on search engines like Google. Ranking means that your website pages are found when an individual searches a term, key word, or key phrase (more about these below) related to your business. These are the folks you want landing on your site, and not one of your competitor sites.

What are keywords

How do we do this? Enter: SEO. First, it is important to nail down a comprehensive list of key words and phrases that people are searching in your industry. You can do this using various tools, and through your own research. For example, as a marketing agency, we strive to rank for words like:

  • Marketing firm
  • Content creators
  • Social media management firm
  • Best marketing agency
  • Business marketing
  • and more…

If you were a high end real estate agency, you may want to rank for things like:

  • Luxury properties
  • Luxury homes
  • Mansions for sale
  • Unique homes near me
  • Most expensive listings in my area
  • and more…

By seeing this, you should be able to get the idea and apply the same to the industry you are in.

What are Key Words and Key Phrases?

These are the words like we describe above that would bring people to your website. They can range from one word to 3+ words.

SEO Keywords May Include:

  • Include industry-specific terms
  • Location-based keywords (if applicable)
  • Long-tail keywords for niche topics

As a general rule of thumb, single words are more difficult to rank for as there is more competition. On the other hand, long-tail keywords are more clear and to the point and can get your website some great traction with google ranking. For each company we work with, we do a thorough analysis of competitor keywords and industry keywords in order to find the most appropriate ones to focus on for your website.

What is Search Engine Optimization and What Does it do For Websites:

What is search engine optimization

We say this all the time: Your website is your digital storefront. If your website was a brick-and-mortar store, would you rather be on a trafficked street in Manhattan, or a quiet country road? The answer is obvious. By having an excellent SEO strategy, you’ll make sure that your website is coming up front and center for your industry and niche.

Now, you may be wondering not only what is search engine optimization but what goes INTO SEO.

The answer is, a lot of consistent effort and planning. At Kai Comm, we do a lot of SEO strategizing with our clients. A holistic search engine optimization strategy includes things like:

  • Ensuring your focus keywords and prominently and appropriately distributed on your landing pages.
  • Meta titles and descriptions are in place.
  • Your content is easy to read and understand.
  • Your images all have alt tags for image search
  • And much, much more…

There is also a huge component that is your website functionality. As an example, most people browse the internet on their mobile devices there days. It is imperative to ensure your site is mobile friendly, is easy to navigate, and loads quickly.

As for the infamous saying that SEO takes 3-6 months, this is generally true. Why? It takes a while for Google to find, crawl, index, and begin recognizing your website’s pages. This also isn’t a set it and forget it ordeal. You need to make sure your website content is routinely updated through the use of blogs and news, and that you are staying up to date with all of Google’s algorithm and best practice changes.

Most business owners looking for help with website SEO come to us because they simply don’t have the time to implement all of the effort it takes to stay strong in the SEO game. That’s what we’re here for. To make business website SHINE, so that you can focus on running your business. In summary, what is search engine optimization? One of the best things you can do for your business, digitally.